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podcast

Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36

In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices...Learn More

article

Improve the Store Experience Category by Category WSL Has an Index to Help!

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance...Learn More

podcast

The Role of Stores: Retail 5.0 with Candace Corlett | EP35

In this episode: WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why the store still matters to shoppers What shoppers expect from stores today...Learn More

shopper research

Rising Prices Everywhere

Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product...Learn More

podcast

Amazon, Omni-Commerce & Metaverse with Andrea Leigh | EP34

In this episode: Wendy Liebmann talks with Andrea Leigh, former Amazon executive, and founder of The Allume Group, an ecommerce education community, about the future of commerce. They discuss: How lifestage and lifestyle needs coupled with new technologies mean that shopping is now a passive — rather than an active...Learn More

report

Shopper Research

Shopper Research Future Shop Podcast Always relevant, always laser-focused to accurately predict what’s next in shopper sentiment and behavior trends. Shopper research is different from consumer research. It tracks shoppers once they are engaged in the purchasing journey – in the store, at the category level and across all “phygital”...Learn More

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