WSL Search Results
Building Shopper Loyalty in a Digital World with Peter V.S. Bond | EP26
In this episode: Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and...Learn More
Gen Z Cares But Expects Retailers to Care More
Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s...Learn More
Powerful Partnerships: What Makes Retail Alliances Work
More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not...Learn More
How to Rebrand A Retail Icon with Martin Waters | EP24
In this episode: Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option. They discuss: How to...Learn More
The Power of Two
Retailers and brands are discovering new ways to join forces with each other to expand reach, deepen shopper loyalty, elevate the overall shopping experience – and encourage more store visits and more items in the basket. The retailers and brands that we present here have built an ecosystem of partners...Learn More
Are You Honest Enough for Shoppers? 5 Steps to Get There
We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the...Learn More