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Consumers Will Continue to Embrace Online Shopping After Crisis Ends
Wendy Liebmann of WSL Strategic Retail predicted consumers will also cut spending and seek to trade down. By Jean E. Palmieri // WWD, April 9, 2020 Consumer behavior will change dramatically when the coronavirus crisis is finally resolved. That will include a lasting dependence on online shopping and a marked trend toward...Learn More
Gen Z is Redefining Wellness: 4 Must-Know Findings
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19...Learn More
How America Shops® In a COVID-19 Crisis
This is WSL’s first look at how Shopping Life® is changing in ways that will affect you now and long term. There is already one finding that we are confident to predict: A lasting change in the path to purchase for basic groceries and health products. It is not too...Learn More
Want Brand Loyalty? Then Go for Greener Packaging
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use...Learn More
In A Coronavirus World, Shoppers Demand to be Well | EP02
In this episode: Wendy Liebmann, WSL’s CEO & Chief Shopper, interviews Elizabeth Gretkowski, senior consultant at WSL, about The Big Business of WELL. They discuss how shoppers are responding in this time of heightened anxiety, their underlying mindset, share insights from WSL’s How America Shops® research, and define the long-term...Learn More
Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about...Learn More