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article

Will Shoppers Surge to Re-opened Retail? Probably Not

Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for...Learn More

retailer innovators

How to Connect with Struggling Shoppers Today

As we move from health crisis to financial crisis, its crucial to understand how to engage frugal and frightened shoppers who are already asking, “Is this a smart use of my money”? To fuel our clients with ideas on just how to do that, we dug through our archive of “Smart...Learn More

podcast

What is the Future of Retail in a COVID-19 World? | EP03

In this episode: Helena Foulkes, former CEO of Hudson’s Bay Co (Saks Fifth Avenue), president of CVS Pharmacy and current Home Depot board member talks frankly to Wendy Liebmann about the future of retail, winners and losers, silver linings and how to lead in a crisis.  What’s the Future Shop...Learn More

article

WSL Predicts Shopper Behavior Based on Past Crises

More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do...Learn More

article

How Coronavirus Could Change Beauty’s Commitment to Sustainability

Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. – WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but...Learn More

article

Webinar: How America Shops® In a COVID-19 Crisis

WSL’s concern continues to be with our friends, family, brands and retailers alike as the world manages this health crisis and transitions to a financial crisis. We are committed to helping you understand Shopping Life® now and what you should be thinking about for the future. If you’re a How...Learn More

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