WSL Search Results
Supporting Shoppers’ Emotional Health in a Crisis
Back when life was ‘normal’ – before facemasks became lifestyle accessories – nearly 45% of shoppers told us stress was the top obstacle to leading a healthy life. Now, the COVID pandemic has created more stressors challenging emotional health . . . the virus anxiety about financial security isolation/depression grieving the...Learn More
How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes
Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a...Learn More
Will Shoppers Surge to Re-opened Retail? Probably Not
Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for...Learn More
How to Connect with Struggling Shoppers Today
As we move from health crisis to financial crisis, its crucial to understand how to engage frugal and frightened shoppers who are already asking, “Is this a smart use of my money”? To fuel our clients with ideas on just how to do that, we dug through our archive of “Smart...Learn More
What is the Future of Retail in a COVID-19 World? | EP03
In this episode: Helena Foulkes, former CEO of Hudson’s Bay Co (Saks Fifth Avenue), president of CVS Pharmacy and current Home Depot board member talks frankly to Wendy Liebmann about the future of retail, winners and losers, silver linings and how to lead in a crisis. What’s the Future Shop...Learn More
WSL Predicts Shopper Behavior Based on Past Crises
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do...Learn More