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shopper research

The Future of Shopping Life: Trending the Metrics That Matter

This How America Shops® report trends the shopper attitudes and behaviors that are transforming how people shop. Technology may be the root cause of the change, but it is only one aspect of the change. Life is different today, time is used differently and convenience has a higher priority. The...Learn More

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A Peek Into the Health Store of the Future

The future of health care is being seized by retail, from innovative independents offering to relieve joint pain to Walmart installing examination rooms. All of which means the health store of the future is still a free-for-all. We have four observations to help retailers ensure they remain in the health...Learn More

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Forever 21 Bankruptcy Signals a Shift in Consumer Tastes

The New York Times – By Sapna Maheshwari, Sept. 29, 2019 Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file for bankruptcy, a sign of the eroding power of shopping malls and...Learn More

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Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number...Learn More

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WSL Reports on The Great Makeup Crash of 2019

Business of Fashion — BY RACHEL STRUGATZ, SEPTEMBER 13, 2019 Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup. NEW YORK, United States — Beauty brands are good at generating hype. Nars just celebrated its 25th anniversary with...Learn More

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Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them....Learn More

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