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How Coronavirus Could Change Beauty’s Commitment to Sustainability

Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. – WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but...Learn More

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Webinar: How America Shops® In a COVID-19 Crisis

WSL’s concern continues to be with our friends, family, brands and retailers alike as the world manages this health crisis and transitions to a financial crisis. We are committed to helping you understand Shopping Life® now and what you should be thinking about for the future. If you’re a How...Learn More

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Consumers Will Continue to Embrace Online Shopping After Crisis Ends

Wendy Liebmann of WSL Strategic Retail predicted consumers will also cut spending and seek to trade down. By Jean E. Palmieri // WWD, April 9, 2020 Consumer behavior will change dramatically when the coronavirus crisis is finally resolved. That will include a lasting dependence on online shopping and a marked trend toward...Learn More

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Gen Z is Redefining Wellness: 4 Must-Know Findings

The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19...Learn More

shopper research

How America Shops® In a COVID-19 Crisis

This is WSL’s first look at how Shopping Life® is changing in ways that will affect you now and long term. There is already one finding that we are confident to predict: A lasting change in the path to purchase for basic groceries and health products. It is not too...Learn More

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Want Brand Loyalty? Then Go for Greener Packaging

Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use...Learn More



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