WSL Search Results
How to Build a Brand with Purpose, one Retailer at a Time with April Showers | EP101
In this episode: In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Episode highlights: How Afro Unicorn grew...Learn More
Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities
In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More
Retail Safari® Immersion with WSL - Meijer
Join us for a Retail Safari® Immersion Meijer Growth Activation Retail Immersion Grand Rapids, Michigan January 14th & 15th, 2026 Following our 2025 Retail Safari® Immersion, we are moving into the next phase – Activation. Our HBC Activation Workshop will immerse you in driving growth and innovation across the business,...Learn More
How America Shops® in Chaos. What’s Worth It Now? with Rich Kaminski | EP100
In this episode: In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices,...Learn More
It’s More Than Holidays… It’s How Shoppers Celebrate Life
Seasonal isn’t just the big holidays anymore. Today’s shoppers crave reasons to celebrate, large and small—whether it’s a cultural tradition, a school milestone, or just a fun moment in the middle of the week. Retailers who step up with timely and thoughtful support can transform these occasions into deeper connections...Learn More
The Art of Using Insights to See the Person Behind the Data
Virtually every retailer relies on data to better understand its shoppers. But the human behind the data can be obscured by the quest for more information. More organizations are shifting their focus toward using their data to put the consumer – not product – first. Based on our research, this...Learn More