WSL Search Results
Beauty Retailers and the Amazon Conundrum
By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of...Learn More
Pushing Purchasing Power by Generation: From Gen Z to Boomers
It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do...Learn More
70 Million Gen Z Are Coming! What Retailers Should Know
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation,...Learn More
Paths to Beauty: Eyes Everywhere…
This Retail Safari® brings you innovators, both brands and retailers, who are delivering what the next generation of shoppers expect: convenience, personalization, and discovery. Will it stop with beauty? Is your category next? In this Retail Safari®, we identify: Convenient solutions like dual-purpose cosmetics for everyone and channels to discover...Learn More
Beauty’s Big Brand Opportunity Is Older than 50
Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research...Learn More
Gen Alpha’s Influence Is Taking Hold at Retail
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with...Learn More