WSL Search Results
New WSL Research: Shoppers Cutting Back, Not Doing Without
Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they...Learn More
Is This Latest Pharmacy Trend an Opportunity, or a Threat?
As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want...Learn More
Gen Alpha May Be the Savviest Shopper. Retailers, Beware
Small wonder brands and retailers are already marketing to Generation Alpha and anticipating their power. These digital natives, the first born in 2010, may be only 12 years old but they are influencers in ways that generations before them were not. Their innate reliance on digital information has made them...Learn More
Retail Health Care Can Be The Center of WELLness
During the pandemic, shoppers started turning to retail health clinics to meet rising demand for quick-and-easy WELLness services. Now, their retail expectations have evolved to include convenient health care treatment. This is especially opportunistic for retail clinics and pharmacies, but is the store missing the script? Are You Treating Your...Learn More
Livestreaming in the U.S.A.? Learnings from China
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More