WSL Search Results
Are You Speaking Your
Shoppers’ Language?
Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right? Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More
Holiday Sales Look Bullish
– But Retailers Should Be Worried
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
Channels are Dead: Meet Retail’s New Agnostic Shoppers
Never mind Walmart and Amazon; today’s leading retail competitor might be Any Banner, Anywhere. Most shoppers will buy whatever they need when they need it, wherever they are, thanks to a proliferation of places to shop and products to buy. Here’s how retailers and manufacturers can recalibrate their strategies to...Learn More
Girdles And Socket Wrenches:
Sears Was The Amazon Of Its Day
By Allen G. Breed and Anne D’Innocenzio // AP, October 15, 2018. Before there was Amazon — or, for that matter, Home Depot or Walmart or Kmart — there was Sears. From its beginnings as a mail-order watch business in Minneapolis 132 years ago, the company grew to...Learn More
Why are 50-plus Women Feeling Ignored in Advertisements?
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize...Learn More
Amazon Hasn't Destroyed Retail
It's Created Super Merchants
Not so long ago, resilient retailers were learning how to compete against Walmart. Today, a new generation of what we call Super Merchants – durable mainstays and sprightly startups – are learning how to successfully compete against Amazon. Here’s who’s getting it right, and how. The latest retail revolution is...Learn More