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More Brands Checking Into Hospitality & Fitness, Should You?

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There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping routines. The latest piece of ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

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Blog banner featuring two women shopping in a store with a clerk behind the counter
Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

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Blog banner featuring woman smiling at her phone in a store with image of gift boxes next to her
Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

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When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

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Blog banner featuring market cafe and shoppers busily moving around
Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more

Bloomingdale’s Bets Big on Millennials Beauty with Glowhaus Concept

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Blog banner featuring inside of a Bloomingdales with worker tending to the displays
By Ellen Thomas on August 17, 2017  |  WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is bringing beauty to the selfie ... Read more

Speakers to Discuss How Digital Brings Value to Retail

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Path to Purchase Institute, August 14, 2017. Written by April Miller.  CVS and WSL executives will dissect the opportunities that abound going forward. NOTE: This article is published in the September 2017 issue of Shopper Marketing. After the issue went to press, Norman de Greve was replaced as the CVS Health executive scheduled to speak during ... Read more
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