Digital Archives

Consumer or Shopper: Here’s The Difference!

March 20, 2023March 20, 2023 by WslAdmin

Consumer vs Shopper blog banner featuring collage of consumers on the left and shoppers on the right

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

The Infinite Store Inside a Small Format

March 1, 2023March 1, 2023 by WslAdmin

Blog banner featuring collage of storefronts and in-store of UGG, Kohl's, and Bloomies

For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get right about consumer expectations. Retail ... Read more

The Future of Wellness in Retail: 6 Trends

February 17, 2023 by WslAdmin

Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions. Retail Wellness is Healthier Than ... Read more

The Next Frontier in Retail Strategy: Planned Disruption

February 13, 2023February 6, 2023 by WslAdmin

Planned Disruption blog banner featuring Report cover and three images of 2023 retail shopper trends

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more

Gen Z and Millennials Pave New Retailer Trends in WELLness

February 6, 2023November 14, 2022 by WslAdmin

Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner

We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now. Millennials or Gen ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

February 7, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

January 10, 2023August 25, 2022 by WslAdmin

By James Manso on August 19, 2022 || BeautyInc. - A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

February 7, 2023August 25, 2022 by WslAdmin

For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here are examples of how Dick’s ... Read more

The New Frontier in Wellness: We’ll Help You Find Your Place

February 7, 2023August 12, 2022 by WslAdmin

Collage featuring shopper choices, clutter, apps, and clinics banner

WSL’s upcoming How America Shops® report on the future of WELL starts with emerging conditions shoppers are treating, bolder categories that are “out of the pantry,” faster services and a shift in trust and treatment. The dilemma is that as more categories have launched healthier choices, the Next WELLness Frontier is cluttered and harder for ... Read more

Help Millennials With Inflation and Bond Long-Term

February 7, 2023July 26, 2022 by WslAdmin

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more

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