Shopper Trends Archives

Consumer or Shopper: Here’s The Difference!

March 20, 2023March 20, 2023 by WslAdmin

Consumer vs Shopper blog banner featuring collage of consumers on the left and shoppers on the right

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

The Future of Wellness in Retail: 6 Trends

February 17, 2023 by WslAdmin

Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions. Retail Wellness is Healthier Than ... Read more

The Next Frontier in Retail Strategy: Planned Disruption

February 13, 2023February 6, 2023 by WslAdmin

Planned Disruption blog banner featuring Report cover and three images of 2023 retail shopper trends

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more

The Biggest Consumer Shopping Trends of 2023

February 6, 2023January 30, 2023 by WslAdmin

2023 Trends blog banner featuring collage of shoppers and new trends such as metaverse, drive thru shopping, and innovative self-checkouts

WSL has been following the path of consumer shopping for decades. And through 2022, shoppers led us on a more focused, lifestyle-specific retail trip. To prepare for 2023, we culled through our How America Shops® and Retail Safari® market research, and zeroed in on seven big trends that predict what’s next for retail. Some will ... Read more

Retail Breaks Rules to Follow Shoppers Into the Holidays

February 13, 2023December 5, 2022 by WslAdmin

Blog banner featuring red background with female and male shoppers smiling with several shopping deal coupons floating around them

Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump the gun to secret sales for reward members. Retailers and brands are following the shoppers wherever they want to go, and getting good at the game. This Holiday Season, Retailers Follow Shoppers, Not ... Read more

The Reimagined Store Won’t Make You Stay. Unless You Want To

February 7, 2023November 1, 2022 by WslAdmin

Retail Reimagined, inclusive displays, customizable clothes, curated products thumbnail

New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now. Do Stores No Longer Want ... Read more

New from WSL: Winning Shoppers During Holiday Price Fright

February 7, 2023October 12, 2022 by WslAdmin

Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Shoppers Say: “Inflated Prices Are Here to Stay”

January 10, 2023October 11, 2022 by WslAdmin

Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as (and especially) employee pay. Has ... Read more

Shoppers are Lonely, Anxious. Retail Therapy is a Solution

February 7, 2023September 26, 2022 by WslAdmin

Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers are Lonely. Retail Can Help. ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

February 7, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Thank you for your message.

Subscribe to our Shopper, Retail Trends and Research Insights.

Thanks for signing up!

Tells us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`