Shopper Trends Archives

If You Can’t Make It Cheaper, Then How About Easier?

April 16, 2024April 10, 2024 by Maryann Javier

Blog banner featuring woman getting employee assistance at self checkout

More than eight in 10 shoppers prioritize price over convenience when choosing where to shop, our How America Shops® research shows. So how do they choose where to shop when prices are high everywhere? Ease could provide that competitive advantage, but shoppers tell us retailers have to get better at it. When All Prices Are ... Read more

Can Retail Pharmacies Bring Back the Magic?

February 8, 2024February 8, 2024 by Maryann Javier

Can Pharmacies Bring Back the Magic blog main banner with images of Holland & Barrett store and consultation room flowing out of open gift box

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is raising the bar – and ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

January 23, 2024January 9, 2024 by Maryann Javier

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

Prepare for 2024 Now, With These 6 WSL Retail Trends

December 26, 2023December 26, 2023 by Maryann Javier

2024 Predictions Blog banner featuring numbers 1 through 6 with images depicting the predictions

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond. Are Your Shoppers ... Read more

70% of Shoppers Face Locked-Up Goods. Here’s What They Think

November 28, 2023November 28, 2023 by Maryann Javier

Shoppers Face Locked Up Goods blog banner featuring collage of locked product cases and an impatient customer leaning on a shopping cart

Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

December Holidays Face Deflated Spending. Why and What to Do

November 14, 2023November 3, 2023 by Maryann Javier

Blog banner featuring frowning piggy bank tied in string lights with financial icons in background

In our latest How America Shops® survey, many gift givers said their budgets for this year’s December holidays are smaller than last year’s. So they are looking for better-than-good deals. Our latest research factors in the culprits behind shrinking holiday budgets, and shares how retailers can help consumers give, without giving up too much. If ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

November 24, 2023October 13, 2023 by Maryann Javier

Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered

Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Following the Consumer to Low-Price Retail

November 24, 2023July 6, 2023 by WslAdmin

Blog banner featuring woman pushing a cart with motion lines behind her and several value retailer logos

What “dollar stores”? All the big dollar chains have evolved into competitively priced retailers, blurring the once well-defined lines within the value sector. We culled through our How America Shops® research to learn what percentage of consumers choose dollar chains over Walmart and how the new low-priced chains are giving dollar stores a run for ... Read more

How Consumers Use Their Heads and Hearts When Shopping

November 24, 2023June 14, 2023 by WslAdmin

Blog banner featuring one side with a woman selecting juice and the other side with a young mother consulting her daughter on soda

Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing Enough Joy? It’s not a ... Read more

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