Paradox of the New Shopping World

Paradox of the New Shopping World banner featuring mirrored image of a woman looking at contrasting word groups relating to retail
In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Leading Shoppers from Troubles to Joy

Troubles to Joy HAS Report banner featuring JOY in large letters and collage of troubles from previous years
The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social behaviors changed by permanent inflation. ... Read more

Shoppers Say: Inflated Prices are Here to Stay

Shopper looking at long receipt banner
Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

The Next Wellness Frontier

Will WELLness ever mean the same thing again? So much disruption: digital access, shifting trust, more products, more services… but the pandemic was not the only catalyst for change. In this report we sort out the opportunities for The Next WELLness Frontier. The Next Frontier of WELLness will be defined by new strategies: Fragmented categories: It ... Read more

The New Shopper Truths

The New Shopper Truths banner featuring large glowing doorway on a colorful background with person walking towards it
2020 was a startling year on many fronts – health, climate, inclusion, exclusion, politics, fairness – and it accelerated more than online shopping.  Interviews with younger shoppers confirmed that their values are being redefined by the impact of the past 18 months. A nationwide survey defined the importance of these values to all shoppers, with surprising ... Read more

The Bridge to an Open Society

The Bridge to an Open Society Report Banner featuring people walking on the street with a sign depicting walking icons going opposite directions
As stores re-open, retail will be on a rollercoaster ride.  As shoppers swing from panic stock-up to frugal shopping, categories, brands, and retail choices will be impacted. You need to know how to plan for the next 6 – 12 months. WSL’s How America Shops® report, The Bridge to an Open Society, will enable you ... Read more

The Big Business of WELL

The Big Business of WELL Report Banner featuring three women taking yoga class
People’s expectations are that every product and service they buy will help them be WELL, which opens the competition for WELL beyond the traditional categories of Food, Nutrition, Doctors and Medications. WELL presents unlimited opportunities. This new How America Shops® study tells you... if you can imagine a new role for your company, if you ... Read more

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