Messaging Archives - WSL Strategic Retail

Turning Stores Into Neighborhood Destinations

Localization is more than just a personalized welcome and goodbye. Today’s shoppers expect stores that reflect their neighborhoods, but also their culture and passions. When retailers embrace local, they create destinations that feel personal and irreplaceable. The payoff? Shoppers see the brand as a trusted community partner rather than just another chain. In our August ... Read more

Make Every Display Work Harder – For You and Your Shoppers

What if the secret to better retail isn’t bigger stores or flashy tech — but simply making it easier for shoppers to get what they need, faster? In our May edition of the Retail Safari® Newsletter, we explore groundbreaking innovations across categories, including: One-Stop Missions Made Easy: With Nordstrom and Whole Foods Displays Built Around ... Read more

What Everyday Retailers Can Learn from Flagships

Even in a world of endless online shopping options, brands are doubling down on flagships — and for good reason. In our April edition of the Retail Safari® Newsletter, we explore groundbreaking innovations across categories, including: Charlotte Tilbury's confidence-boosting voice, clear signage, Skin Spa, and event spaces. Lululemon's connection hub, new collections, the biggest "pant ... Read more

What’s Fueling 2025?

This SPECIAL EDITION Retail Safari® features the best retail highlights from 2024. Consider these innovations as you plan 2025 for easier shopping and happiness, as well as new ways to present savings. We include a special section on Hispanic shoppers because of their influence as the “new American family.” This edition features the following themes: ... Read more

Retail Safari® SNAP – September 2024 Edition

In this issue, we present fantastic in-store retail experiences highlighting merchandising, convenient shopping, and a refreshed, simplified format. YETI – Chicago, IL Amazon Fresh – Eatontown, NJ LUSH – Brea, CA Retail Safari® SNAP fuels you, and your teams, with the latest global retail innovation– in a snap. Within the SNAP presentation, don’t miss ... Read more

Categories Reimagined: Discover NEW!

Click the link and launch a free tour of how a Retail Safari® can satisfy your shopper’s quest for finding something new in a retail store. In this free innovation tour: The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right ... Read more

Seasonal Shopping: Winning Frugal, Busy Shoppers

Our new How America Shops® report, Paradox of the New Shopping World, reveals that 88% of shoppers agree that the prices they are paying today are here to stay. As a result, 85% are cutting spending to pay for the basics or being cautious about what they spend. As shoppers hunt down seasonal items for ... Read more

Categories Reimagined: Visual Merchandising Creates a Discovery Zone

The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right now. In this Retail Safari®, we identify: Four retailers and brands who have reimagined category merchandising with inspiring in-store destinations One brand who has created a virtual storefront to digitally ... Read more

The New Age of Dollar Channel Retail

As prices rise nationwide, dollar channel retailers have an opportunity to entice more visits to their stores. On this Retail Safari®, there is lots of innovation from Dollar General, including digital and health innovations, its smaller DGX concept for busy urban Millennials, and pOpshelf – the “younger sister” of a traditional Dollar General (that looks ... Read more

Victoria’s Secret: From Aspirational to Inclusive

For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores, including its Fifth Avenue flagship. ... Read more