consumer insights Archives - WSL Strategic Retail

2027 Watch Outs: What Shoppers Want – What to Be Ready For

September 22, 2026 by Maryann Javier

In 2026, we accurately predicted that retailers and brands would have to adapt to fast shifts in AI, international brand influence and demand for “new” value. What’s next? We mined our latest shopper research, met with inspirational retailers and other executives around the world, and immersed ourselves in emerging retail experiences (physical and digital). Here’s ... Read more

Where Wellness Shoppers are Headed, And How You Need to Help

July 13, 2026July 10, 2026 by Maryann Javier

In the past decade, retailers and brands have responded to people’s efforts to take control of their – and their families’ – health and wellness by offering an ever-expanding array of products and services. But the sheer number of choices has overwhelmed consumers. Companies are missing an opportunity here. Our latest How America Shops® ... Read more