13 Pet Consumer Insights That Will Surprise You!

13 Pet Consumer Insights blog main banner
Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know that 82 million U.S. pet-owning ... Read more

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

GLP-1 Nutrition blog main banner featuring pharmacist, medications, and people using weight loss apps
By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss programs how changes in diet ... Read more



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