costco

If You Can’t Make It Cheaper, Then How About Easier?

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Blog banner featuring woman getting employee assistance at self checkout
More than eight in 10 shoppers prioritize price over convenience when choosing where to shop, our How America Shops® research shows. So how do they choose where to shop when prices are high everywhere? Ease could provide that competitive advantage, but shoppers tell us retailers have to get better at it. When All Prices Are ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

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Shoppers are Buying More Store Brands blog banner featuring colorful collage of popular store brand products
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more
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