How America Shops in Chaos Archives

The AI Conundrum: What Shoppers Really Want

April 23, 2026 by Maryann Javier

Wendy Liebmann // Original article, MMR Digital Edition, April 6, 2026 The people who purchase goods and services aren’t frantically jumping into the fray — at least not yet. For the last couple of years, the topic on everyone’s minds — no doubt yours — has been artiﬁcial intelligence. We’ve moved so quickly from the ... Read more

Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

December 11, 2025October 29, 2025 by Maryann Javier

Blog banner featuring older asian woman on laptop, older black man on phone, and older couple shopping

In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not surprisingly, we found several challenges, ... Read more