shopper

Shoppers are Lonely, Anxious. Retail Therapy is a Solution

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Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers are Lonely. Retail Can Help. ... Read more

Are You Speaking Your
Shoppers’ Language?

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Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right?  Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy this holiday season — some ... Read more
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