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‘Invisible’ Channels Eroding Retail Categories

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Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more
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