How to Keep the Gen-Z Fragrance Boom Going

Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. — Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers ... Read more



You will receive an email with the download link shortly. Check your spam folder if you don't see it.