Private Label Archives - Page 2 of 2

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Big Brands Still Matter – Stop Being So Defensive

July 24, 2023June 21, 2018 by WslAdmin

Blog banner featuring woman pushing a cart down a store aisle with blurred background

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

The Challenge: Brands on The Door vs. Brands on The Floor

July 24, 2023April 25, 2018 by WslAdmin

Blog banner featuring table full of snacks and juices with colorful overlay

When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer. Here’s a look at the ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

July 24, 2023December 18, 2017 by WslAdmin

Blog banner featuring two women shopping in a store with a clerk behind the counter

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more