13 Pet Consumer Insights That Will Surprise You!

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Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know that 82 million U.S. pet-owning ... Read more

The Future of Wellness in Retail: 6 Trends

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Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions. Retail Wellness is Healthier Than ... Read more

The Next Frontier in Retail Strategy: Planned Disruption

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Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more



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