retail

WSL Strategic Retail’s Big Business of WELL Initiative

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Blog banner with diagonal collage of new wellness products and stores
There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing.  This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing categories and services to deliver ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

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Blog banner featuring three middle aged women walking with shopping bags and ice cream cones
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

Amazon Hasn’t Destroyed Retail
It’s Created Super Merchants

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Blog banner featuring family dressed as superheroes with speech bubbles with retailer logos surrounding them
Not so long ago, resilient retailers were learning how to compete against Walmart. Today, a new generation of what we call Super Merchants – durable mainstays and sprightly startups – are learning how to successfully compete against Amazon. Here’s who’s getting it right, and how. The latest retail revolution is over and we have the ... Read more

The Store Still Matters to Consumers Along with Digital

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Blog banner featuring man and woman looking up thoughtfully with through bubbles around them
In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized.  It has been important to do that.  Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other, as well as new and ... Read more
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