Walking the Talk of the New Inclusion

Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

Cosmoprof North America 2023: The Key Takeaways

Cosmoprof NA Blog banner featuring cosmo talks panelists and booths
By James Manso, July 21, 2023 || BeautyInc. – A Publication of WWD BEAUTY IS BOOMING — and so is Cosmoprof North America. The beauty trade show, which celebrated its 20th anniversary in Las Vegas last week, saw a swell of entrants flock to the floor. "Forty- four percent of the attendees at Cosmoprof are ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

Blog banner featuring three middle aged women walking with shopping bags and ice cream cones
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

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