Make Shoppers Happy! Retailers & Brands Need to Face Today’s Challenges Together

  Heading into 2027, retailers and brands face fresh and seemingly intractable issues. More shoppers are struggling with higher inflation and the challenges of keeping up with everyday life. More companies are realigning, reorganizing, downsizing and, in general, making teams feel uncomfortable. So, more than ever, companies need to come together, to collaborate, to help ... Read more

The Big Male Shopper Shift: What It Means for Health & Wellness

  Our How America Shops® research reveals a shift in men’s shopping habits.  There’s been much discussion about how younger men have driven growth in personal fragrance (ask anyone who has a teenage son) – but that’s just the start of it.  In this blog, we highlight how men’s shopping habits for wellness are changing, ... Read more

Generation Alpha Wants to Shop: 4 Qualities Define How

Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors will help brands and retailers ... Read more



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