The Big Male Shopper Shift: What It Means for Health & Wellness

  Our How America Shops® research reveals a shift in men’s shopping habits.  There’s been much discussion about how younger men have driven growth in personal fragrance (ask anyone who has a teenage son) – but that’s just the start of it.  In this blog, we highlight how men’s shopping habits for wellness are changing, ... Read more

WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond

What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You. WSL Strategic Retail turned to ... Read more



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