The Business of Fashion

How to Keep the Gen-Z Fragrance Boom Going

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Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers to ... Read more
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