TikTok Shop Archives - WSL Strategic Retail

Social Shopping 2026: What Brands and Retailers Must Know Now

March 13, 2026 by Maryann Javier

Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to adapt to the continued fragmentation ... Read more

‘Invisible’ Channels Eroding Retail Categories

October 23, 2024October 23, 2024 by Maryann Javier

Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more