Shoppers are Taking Back WELL: 5 Ways Retail Can Help

Shoppers are Taking Back WELL: 5 Ways Retail Can Help blog banner featuring overlay of two people raising their fists into the air and a clock labelled well being in the backrgound
Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores can help. Shoppers Are So ... Read more

Developing African American Talent in our Industry: WE Move Forward

Developing African American Talent in our Industry blog banner featuring professional young black woman in an office hallway looking out a large window with a smile
The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE recognize that change starts with asking questions, educating ourselves and continuing the conversation.  This has prompted us to lead a four-part live video panel series called, “WE Move Forward.”    WE Move Forward Panel Series is focused on ... Read more

These CPG Categories are Going to See a Big Online Lift

These CPG Categories are Going to See a Big Online Lift blog banner featuring woman in a yellow cardigan holding her credit card to purchase something on her laptop
Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes

8 Retail Revelations from Helena Foulkes blog banner featuring glowing marker on a glass window that reads "Stay Strong we are all in this together"
Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more

Stores are Reopening | Lessons for Retailers

Stores are Reopening | Lessons for Retailers blog banner featuring grocery store worker with mask and gloves putting carts away as customers walk into the store
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

WSL Predicts Shopper Behavior Based on Past Crises

WSL Predicts Shopper Behavior Based on Past Crises blog banner featuring split vector illustration with coin and online shopping icons on one side and a stick of bills on the other side with C-19 overlaid on top
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

Caring During COVID-19 Crisis blog banner featuring inside of a RiteAid during COVID pandemic
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

Find Out How Retailers are Eliminating Packaging

Find Out How Retailers are Eliminating Packaging blog banner featuring two young ladies refilling bottles at a refill station in store
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch blog banner featuring several modern innovative products that can be bought online
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

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