Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages
It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

Blog banner featuring four different hands holding different modern self-care products
In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

Marketing to Moms: Show Caregivers That Your Brand Cares

Blog banner featuring mom reading a book to her two small children who are sitting on her lap
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother's Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world's population. So how can you best care for the caregiver? When ... Read more

WSL Reports Injecting Beauty Into Wellness

Blog banner featuring woman smiling with jarred beauty product in her hand and several other products around her in the background
If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how to become part of the ... Read more

WSL Strategic Retail’s Big Business of WELL Initiative

Blog banner with diagonal collage of new wellness products and stores
There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing.  This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing categories and services to deliver ... Read more

Caring Scores. Do Shoppers Believe You Care About Their Health?

Blog banner featuring colorful collage of caring score areas in the store
Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

Blog banner featuring smiling woman in her home drinking green smoothie with other person holding smartphone
By Emily Dougherty, October 21, 2022 ||  BeautyInc. -  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

The Store Shelf is a Huge Underused Media Center

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions
Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

Blog banner featuring three middle aged women walking with shopping bags and ice cream cones
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

Thank you for your message.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
212 . 924 . 7780

    Subscribe to our Shopper, Retail Trends and Research Insights.

    *All fields are mandatory.

    You can manage your subscriptions and unsubscribe at any time.

    Thanks for signing up!

    Check your inbox for an email from info@wslstrategicretail.com. Make sure to check your spam folder and add us to your Safe Senders list. Please allow up to 48 hours for the messages to come through.

    Have Questions?

      Tell us a bit about you.

      You will receive an email with the download link shortly. Check your spam folder if you don't see it.

      Thank you. Check your inbox.

      Check your inbox to find your download link. Please be sure to check your spam folder if you can't find it.
      Contact us for questions: 212 . 924 . 7780

        How can we help you?

        Thank you for your message.

        Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
        212 . 924 . 7780