Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

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Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Is Physical Retail Losing Out On Health for Women?

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Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to place and how to market ... Read more

Following the Consumer to Low-Price Retail

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What “dollar stores”? All the big dollar chains have evolved into competitively priced retailers, blurring the once well-defined lines within the value sector. We culled through our How America Shops® research to learn what percentage of consumers choose dollar chains over Walmart and how the new low-priced chains are giving dollar stores a run for ... Read more

Improve the Store Experience Category by Category WSL Has an Index to Help!

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WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance Index. Here’s how we do ... Read more

Shopper Expectations Have Accelerated. Ready to Meet Them?

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People have emerged from their COVID cocoons, and this presents retailers with an unparalleled opportunity to reacquaint themselves. Here is how retailers can alter their foundations to support the accelerated expectations of more tech-enabled shoppers, who think online first and trip to the store second. Have You Met the 2021 Shopper? She’s the Same, But ... Read more

Retail Leaders Predict Future Success Relies on Engagement

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Retail’s future isn’t simply online or in-store – it’s in a “chameleon consumer” who moves effortlessly through complexity and change. In WSL’s latest Future Shop® podcast, top executives from the Fashion Institute of Technology and Maybelline cultivate new ideas with WSL’s CEO Wendy Liebmann on retail futurism, from the role of supply chain to “ROE.” Where ... Read more

Brands Lose Loyalty Online

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Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

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WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

Conversations with WE: Leading Through a Crisis – LIVE CHAT

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Our Wendy Liebmann interviews Heather Hughes, SVP/GMM Walgreen Co. on leadership and life during the coronavirus.  As board members of WE: Empowering Women to Advance Wellness, Wendy and Heather discuss developing talent in a crisis and everyday, and the importance of "raising your hand" in order to grow.   Live Chat Transcript  Wendy: Hello, hi. ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

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The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

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