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shopper research

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers – their demographics, buying behaviors and the changes they’ve made – so that you will be equipped to meet their shopping needs and budget. No...Learn More

podcast

Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36

In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices...Learn More

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Improve the Store Experience Category by Category WSL Has an Index to Help!

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance...Learn More

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How to Make Shopping an Experience – Category By Category

Yes, we live in an omni-shopping world, but the store is still part of it. In November 2021 we reported that two-thirds of shoppers went into the store to shop after picking up their online orders; 78% chose to go to the store when they felt energized and upbeat, and...Learn More

podcast

The Role of Stores: Retail 5.0 with Candace Corlett | EP35

In this episode: WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why the store still matters to shoppers What shoppers expect from stores today...Learn More

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How 3 Big Retailers Link Sustainability to the New WELLness

For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here...Learn More



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