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In A Coronavirus World, Shoppers Demand to be Well | EP02
In this episode: Wendy Liebmann, WSL’s CEO & Chief Shopper, interviews Elizabeth Gretkowski, senior consultant at WSL, about The Big Business of WELL. They discuss how shoppers are responding in this time of heightened anxiety, their underlying mindset, share insights from WSL’s How America Shops® research, and define the long-term...Learn More
Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about...Learn More
Gen Z Changes How You Need to Deliver WELLness
Generation Z did not have to learn to live WELL…they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health. Gen Z’s...Learn More
Find Out How Retailers are Eliminating Packaging
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered...Learn More
What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring...Learn More
Fill’er Up: Goodbye Packaging, Hello Refills
Moving into an environmental future plagued with packaging debris is a scary thought. As we start this new decade, more retailers and brands are offering options that let the shopper refill bottles with their favorite…anything. Will this change in shopping behavior to benefit the environment take hold? We think it will....Learn More