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New How America Shops® Report: The Impact of TLC on Retail Sales (Trust. Loyalty. Caring.) In this report we wanted to investigate the links between Trust, Loyalty, and Caring to see how they work together and help identify ways for brands and retailers to better leverage them to win. We...Learn More
Is This Latest Pharmacy Trend an Opportunity, or a Threat?
As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want...Learn More
Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg | EP33
In this episode: Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement. They discuss: Major pandemic shifts that will impact grocery retail, including...Learn More
How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32
In this episode: Wendy Liebmann talks with Paco Underhill, founder of Envirosell, author of Why We Buy, What Women Want, and his newly published How We Eat, about the changing world of food and drink, and the impact on grocery retail in the US. They discuss: The social, political, economic,...Learn More
The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens | EP31
In this episode: Wendy Liebmann talks to Lauren Brindley, Former Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. They discuss: How US shoppers have come to understand the natural link...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More