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WSL Strategic Retail's Big Business of WELL Initiative

There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing.  This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing...Learn More

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5 Service Lessons from Ikea’s Manhattan Planning Studio

Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a...Learn More

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Caring Scores. Do Shoppers Believe You Care About Their Health?

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health...Learn More

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Surrounded by Chaos, Shoppers Take Control

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More

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5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

By Emily Dougherty, October 21, 2022 ||  BeautyInc. –  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More

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The WSL List: Retailers That Stand Out, For Better & Worse

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More

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