Generations Archives - Page 2 of 2

Gen Z Cares But Expects Retailers to Care More

February 7, 2023October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

WSL Dives Into Gen Z: The Categories & Retailers They Shop

November 24, 2023June 9, 2021 by WslAdmin

Two Gen Z teens having fun rolling around in a shopping cart - banner

Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us. What Does Gen Z Want More, Enhanced Water or Yogurt? We’ve all been studying ... Read more

Gen Z is Redefining Wellness: 4 Must-Know Findings

July 24, 2023April 3, 2020 by WslAdmin

The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

July 24, 2023July 30, 2019 by WslAdmin

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

February 22, 2023July 2, 2019 by WslAdmin

Blog banner featuring two Gen Z teens on their mobile devices with tech icons in the background

Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

February 23, 2023February 26, 2019 by WslAdmin

Blog banner featuring smiling woman in her home drinking green smoothie with other person holding smartphone

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

Gen Z Is More Important Today Than Ever, 5 Reasons Why

July 21, 2023March 14, 2018 by WslAdmin

Blog banner featuring woman with sunglasses holding her phone while rolling inside a shopping cart

Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according to Nielsen, and its roughly 72 ... Read more

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