path to purchase Archives

Consumer or Shopper: Here’s The Difference!

March 20, 2023March 20, 2023 by WslAdmin

Consumer vs Shopper blog banner featuring collage of consumers on the left and shoppers on the right

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

The Infinite Store Inside a Small Format

March 1, 2023March 1, 2023 by WslAdmin

Blog banner featuring collage of storefronts and in-store of UGG, Kohl's, and Bloomies

For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get right about consumer expectations. Retail ... Read more

New from WSL: Winning Shoppers During Holiday Price Fright

February 7, 2023October 12, 2022 by WslAdmin

Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

February 7, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Help Millennials With Inflation and Bond Long-Term

February 7, 2023July 26, 2022 by WslAdmin

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more

Choosing the Right Wellness Products Is Exhausting

February 7, 2023July 13, 2022 by WslAdmin

Complicated wellness products collage banner

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

Improve the Store Experience Category by Category WSL Has an Index to Help!

February 7, 2023June 13, 2022 by WslAdmin

Hand placing stars down to represent categories banner

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance Index. Here’s how we do ... Read more

How to Make Shopping an Experience – Category By Category

February 7, 2023May 19, 2022 by WslAdmin

Retail 5.0 Technology and adult shoppers banner

Yes, we live in an omni-shopping world, but the store is still part of it. In November 2021 we reported that two-thirds of shoppers went into the store to shop after picking up their online orders; 78% chose to go to the store when they felt energized and upbeat, and half said it was easier ... Read more

You Want to Follow the Shopper Into 2022? Here Are Four Paths

December 13, 2022January 26, 2022 by WslAdmin

Paths to follow shoppers into 2022 collage

As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that we deem as Retail Safari® ... Read more

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

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