Shopper Trends Archives - Page 7 of 10

4 Steps to Win Shoppers by Showing You Care, from Neurologist Dr. Gayatri Devi

February 14, 2023September 11, 2020 by WslAdmin

4 Steps to Win Shoppers by Showing You Care blog banner featuring check out registers with posters hanging above about helping and making a difference together

The path to connecting with your shoppers requires showing you care about them, and that goes well beyond keeping them safe. Here are 4 tips on how to show you care from leading neurologist Dr. Gayatri Devi. Shoppers have got pandemic life down, but is that enough? The frenzy of the first six months of ... Read more

How Do Retailers Win Minorities’ Trust? By Doing Something

February 14, 2023August 19, 2020 by WslAdmin

It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

Shoppers are Taking Back WELL: 5 Ways Retail Can Help

April 25, 2023August 3, 2020 by WslAdmin

Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores can help. Shoppers Are So ... Read more

These CPG Categories are Going to See a Big Online Lift

February 14, 2023July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

A Glimpse of WSL’s Retail Safari® 2020

February 14, 2023July 14, 2020 by WslAdmin

WSL has eyes and ears around the globe looking at Retail Innovation. Get a glimpse into what we’ve been scouting: Sign up to our Shopper, Retail Trends and Research Insights. Get our latest thinking on what’s next with shoppers and retail. Subscribe Published Jul 14 2020 Share Related Topics Forget Channels. The Shopper Is the ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

November 24, 2023July 8, 2020 by WslAdmin

We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

Retail Safari® Reopened Retail: A Look at Copenhagen

February 14, 2023June 17, 2020 by WslAdmin

What’s with the sneakers? As retail reopened in the US and around the world, one category that shoppers flocked to is sneakers. Did feet grow as America was locked down? Do new-found home fitness routines require new yoga shoes? Or is it part of shoppers’ continuing passion for comfort and wellbeing? This isn’t just ... Read more

Retail Safari® Reopened Retail: A Look at Israel

July 24, 2023June 10, 2020 by WslAdmin

The COVID-19 retail rollercoaster. Israel was one of the first countries to issue “stay at home” orders back in February and one of the first to begin reopening in mid-May. Zack, our Israel Scout, noted that shortly after full reopening (including retail, restaurants, salons) cases spiked then declined again. What should we anticipate and how ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

November 24, 2023June 10, 2020 by WslAdmin

Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Stores are Reopening | Lessons for Retailers

July 24, 2023May 26, 2020 by WslAdmin

As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more