These CPG Categories are Going to See a Big Online Lift

These CPG Categories are Going to See a Big Online Lift blog banner featuring woman in a yellow cardigan holding her credit card to purchase something on her laptop
Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

A Glimpse of WSL’s Retail Safari® 2020

A Glimpse of WSL’s Retail Safari® 2020 blog banner
WSL has eyes and ears around the globe looking at Retail Innovation.  Get a glimpse into what we’ve been scouting: Sign up to our Shopper, Retail Trends and Research Insights. Get our latest thinking on what’s next with shoppers and retail. Subscribe Published Jul 14 2020 Share Related Topics WSL Highlights Retailers That Are Rethinking ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

4 Ways to Get Ahead of the Real Financial Crisis blog banner featuring vector illustration of city skyline, a downwards chart arrow and man floating down with a red umbrella
We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

Retail Safari® Reopened Retail: A Look at Copenhagen

Retail Safari® Reopened Retail: A Look at Copenhagen blog banner featuring crowded streets of Copenhagen
  What’s with the sneakers? As retail reopened in the US and around the world, one category that shoppers flocked to is sneakers. Did feet grow as America was locked down? Do new-found home fitness routines require new yoga shoes? Or is it part of shoppers’ continuing passion for comfort and wellbeing? This isn’t just ... Read more

Retail Safari® Reopened Retail: A Look at Israel

Retail Safari® Reopened Retail: A Look at Israel blog banner featuring man with a face mask temperature checking a young man trying to enter a building
The COVID-19 retail rollercoaster. Israel was one of the first countries to issue “stay at home” orders back in February and one of the first to begin reopening in mid-May. Zack, our Israel Scout, noted that shortly after full reopening (including retail, restaurants, salons) cases spiked then declined again. What should we anticipate and how ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

Will Shoppers Surge to Re-opened Retail? Probably Not blog banner featuring line of people in a store next to a line of carts
Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Stores are Reopening | Lessons for Retailers

Stores are Reopening | Lessons for Retailers blog banner featuring grocery store worker with mask and gloves putting carts away as customers walk into the store
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

Through the Retail Industry Lens: Consumers and Wellness

Through the Retail Industry Lens: Consumers and Wellness blog banner featuring young black woman meditating outside
Strategist and CEO Wendy Liebmann takes retail’s temperature in the days of COVID-19 Fiona Soltes // NRF Contributor  //  May 1, 2020 If the coronavirus pandemic has put a spotlight on one thing, it’s certainly our health. Being well and staying “safe” have become drivers for a multitude of attitudes and thoughts. Even before the virus ... Read more

WSL Predicts Shopper Behavior Based on Past Crises

WSL Predicts Shopper Behavior Based on Past Crises blog banner featuring split vector illustration with coin and online shopping icons on one side and a stick of bills on the other side with C-19 overlaid on top
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more

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