Shoppers’ Economy and How They’ve Learned to Cope

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Future Now Future Next — Volume 1 [ 2024 ] The shopper is feeling more financially secure (or are they?) but the population is shifting. This Future Now Future Next delivers input for your new retail strategy. Our latest shopper insights – at your fingertips Our national How America Shops® surveys explain what’s driving shopping ... Read more

Caution! Retail Curves Ahead

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In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more

Paradox of the New Shopping World

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In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Leading Shoppers from Troubles to Joy

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The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social behaviors changed by permanent inflation. ... Read more

Shoppers Say: Inflated Prices are Here to Stay

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Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers - their demographics, buying behaviors and the changes they’ve made - so that you will be equipped to meet their shopping needs and budget. No shopper left behind. In our ... Read more

From Chaos Comes Clarity: A Future Now-Future Next Study

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WSL’s annual forecast on where shoppers are headed and what companies need to focus on in the coming 18 - 24 months. Based on WSL's How America Shops® research, this Future Now-Future Next study reveals: How shoppers have been transformed by the pandemic (and not) Where and how they're shopping (It's not only the Internet) ... Read more

Shoppers Reveal Many Paths to Purchase

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Shoppers had been self-solving to make CPG easier and faster to shop since 2016.  Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains.  In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for ... Read more

Shopping Next: What Will Stick or Slip

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March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

Shoppers to Own Now

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In this How America Shops® report we introduce you to 4 segments of shoppers who are shopping based on their commitment to a set of values, or a lifestyle. Social activism and standing for something have become more popular, creating two segments that make buying decisions based on their values of sustainability, which we describe as Earth ... Read more

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