Localization Archives - WSL Strategic Retail

It’s More Than Holidays… It’s How Shoppers Celebrate Life

Seasonal isn’t just the big holidays anymore. Today’s shoppers crave reasons to celebrate, large and small—whether it’s a cultural tradition, a school milestone, or just a fun moment in the middle of the week. Retailers who step up with timely and thoughtful support can transform these occasions into deeper connections and stronger loyalty. In our ... Read more

Turning Stores Into Neighborhood Destinations

Localization is more than just a personalized welcome and goodbye. Today’s shoppers expect stores that reflect their neighborhoods, but also their culture and passions. When retailers embrace local, they create destinations that feel personal and irreplaceable. The payoff? Shoppers see the brand as a trusted community partner rather than just another chain. In our August ... Read more

Categories Reimagined: Discover NEW!

Click the link and launch a free tour of how a Retail Safari® can satisfy your shopper’s quest for finding something new in a retail store. In this free innovation tour: The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right ... Read more

Don’t Whisper! Shout Your Values

Half of shoppers are committed to their values, especially Millennials, who are driving this change and expect brands to deliver on sustainability. Retailers and brands need to help shoppers find their values in the store and online. In this Retail Safari®, we help you get started with: Inspiration from retailers and brands who are "shouting" ... Read more

Smart Space: Next-Gen Department Stores & Brand Pop-Up Shops

As retailers and brands downsize and use their space more creatively, what categories, themes, and experiences are making the cut? In this Retail Safari®, we identify the key themes that brands and retailers are using to make these hard decisions. Each is creating emotional platforms that respond to what shoppers want: fast shopping mixed with ... Read more

Breaking Barriers In Apparel: What Does It Mean For You?

What starts in one category extends to other unexpected areas. Apparel is one category known for leading disruption with a futuristic approach to retail. The innovations that we are seeing today in fashion will transform shoppers’ expectations of shopping next. In this Retail Safari®, we tour four Apparel stores, Amazon Style in Los Angeles, CA, ... Read more

Food Retailing: Frictionless, Local, Social

As more shoppers participate in online shopping and expect a happy and fast shopping trip, food retailers need to reimagine the physical store for the most basic of trips – groceries. On this Retail Safari®, we take you through three innovative themes in food retail. First, convenient solutions, such as AI technologies and a 24/7 ... Read more

The Store of the Future: A Community Hub

Kids Foot Locker and Adidas present the Store of the Future: a Community Hub where shoppers socialize, experience a brand, and shop together. In a digital world, shoppers are looking for a human store and a happy shopping experience. Kids Foot Locker’s House of Play in Dallas, Texas and Adidas’ flagship in Berlin, Germany validate ... Read more

DICK’S Sporting Goods: House of Sport & Public Lands Video

Two experiential, immersive DICK’S concepts, the House of Sport in Victor, NY and Public Lands in Pittsburgh, PA, validate the store’s role in a digital world. These stores give shoppers a reason to visit and immerse themselves in the brand experience. To access the VIDEO, contact us directly or log into your WSL Library account. ... Read more

Hema Supermarket

In 2016, Alibaba, China’s largest online commerce company, opened Hema, a high-tech Chinese supermarket powered by a shopper’s smartphone. Hema (Freshippo) is part of Alibaba’s new retail strategy that integrates online, offline, logistics, and data to improve the shopping experience. With an aggressive plan to expand its locations to 2,000 in 2022, Hema offers a ... Read more