Digital Archives - Page 7 of 7

Gen Z Is More Important Today Than Ever, 5 Reasons Why

July 21, 2023March 14, 2018 by WslAdmin

Blog banner featuring woman with sunglasses holding her phone while rolling inside a shopping cart

Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according to Nielsen, and its roughly 72 ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

July 24, 2023December 18, 2017 by WslAdmin

Blog banner featuring two women shopping in a store with a clerk behind the counter

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

July 24, 2023November 9, 2017 by WslAdmin

Blog banner featuring woman smiling at her phone in a store with image of gift boxes next to her

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

July 24, 2023October 17, 2017 by WslAdmin

Blog banner featuring photo of busy street of people with motion blur and dotted line paths overlaid on top

When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

July 21, 2023September 29, 2017 by WslAdmin

Blog banner featuring market cafe and shoppers busily moving around

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more

Speakers to Discuss How Digital Brings Value to Retail

February 24, 2023August 14, 2017 by WslAdmin

Blog banner featuring set of hands using a smart phone with colorful painted overlay

Path to Purchase Institute, August 14, 2017. Written by April Miller. CVS and WSL executives will dissect the opportunities that abound going forward. NOTE: This article is published in the September 2017 issue of Shopper Marketing. After the issue went to press, Norman de Greve was replaced as the CVS Health executive scheduled to speak during ... Read more

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