Food Archives - Page 4 of 4

The Challenge: Brands on The Door vs. Brands on The Floor

July 24, 2023April 25, 2018 by WslAdmin

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When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer. Here’s a look at the ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

July 24, 2023October 17, 2017 by WslAdmin

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When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

July 21, 2023September 29, 2017 by WslAdmin

Blog banner featuring market cafe and shoppers busily moving around

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more

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