Caring Scores. Do Shoppers Believe You Care About Their Health?

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Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

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By Emily Dougherty, October 21, 2022 ||  BeautyInc. -  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

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It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

The Store Shelf is a Huge Underused Media Center

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Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Robomart May Resurrect the Strip Mall: Future Shopping Life

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If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next five (or two) will make ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

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Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

Gen Z Finds Its Own Unique Path to Purchase

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Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

Big Brands Still Matter – Stop Being So Defensive

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Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

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When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

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