Robomart May Resurrect the Strip Mall: Future Shopping Life

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If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next five (or two) will make ... Read more

Gen Z Finds Its Own Unique Path to Purchase

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Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

The Store Still Matters to Consumers Along with Digital

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In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized.  It has been important to do that.  Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other, as well as new and ... Read more

The Miss with Walmart’s Jetblack

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By Candace Corlett // President at WSL  Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

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Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

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