pets

Pet Wellness and Loyalty: A Retail Safari® Exclusive

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Pet Wellness and Loyalty banner featuring pet turtle eating smoothie bowl and a cat and dog laying next to each other
The pet category’s foray into wellness is burgeoning, despite rising prices. In fact, brand loyalty in this category outpaces most others. But this exploding category risks facing a challenge common in wellness: confusion due to too many choices and fragmented retail. We sent our Retail Safari® scouts to check out the new pet marketplace. Retailers, ... Read more
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