Online Retail is Falling Flat – Here’s How to Give it Life

Online Retail is Falling Flat – Here’s How to Give it Life Blog banner featuring collage of different online shopping methods and site examples
So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more

Channels are Dead: Meet Retail’s New Agnostic Shoppers

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Never mind Walmart and Amazon; today’s leading retail competitor might be Any Banner, Anywhere. Most shoppers will buy whatever they need when they need it, wherever they are, thanks to a proliferation of places to shop and products to buy. Here’s how retailers and manufacturers can recalibrate their strategies to capture today’s channel-agnostic shopper. Is ... Read more



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