Transparency Archives - Page 2 of 2

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

July 24, 2023March 28, 2018 by WslAdmin

Blog banner featuring woman laying on the grass and smiling with several retailer logos around her

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

How to Replace The Holiday Hype with Happiness

July 24, 2023November 9, 2017 by WslAdmin

Blog banner featuring woman smiling at her phone in a store with image of gift boxes next to her

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

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