WSL Search Results
Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands...Learn More
Cosmoprof North America 2023: The Key Takeaways
By James Manso, July 21, 2023 || BeautyInc. – A Publication of WWD BEAUTY IS BOOMING — and so is Cosmoprof North America. The beauty trade show, which celebrated its 20th anniversary in Las Vegas last week, saw a swell of entrants flock to the floor. “Forty- four percent of...Learn More
Is Physical Retail Losing Out On Health for Women?
Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to...Learn More
Clicks to Bricks: How to Attract Young, Digital-Savvy Shoppers to the Store.
Although Gen Alpha might not have money to spend, they are influencers for the adults in their lives who do spend. The physical store must target and excite the next generation of young, digital-savvy shoppers and compete with social media for this shopper’s attention. In this Retail Safari®, we identify:...Learn More
How America Shops® Explores: 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role...Learn More
How to Attract Shoppers During a "Permanent" Price Correction
91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More