WSL Search Results
70 Million Gen Z Are Coming! What Retailers Should Know
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation,...Learn More
Population Shifts Are Playing Out Across Categories
Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across...Learn More
Can Retail Pharmacies Bring Back the Magic?
Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is...Learn More
Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future
High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways....Learn More
Experiential Retail: 4 Innovators to Learn From
Our How America Shops® research reveals that there is a 51% increase (vs. 2014) in the channels people shop in three months: 13.3 today vs. 8.8 in 2014. With this boom, how will your brand or store differentiate itself, excite shoppers, and drive loyalty? In this Retail Safari® we reveal:...Learn More
Prepare for 2024 Now, With These 6 WSL Retail Trends
With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 –...Learn More